Poster Prize for Illustration – Bringing London stories to life

Artist Julia Allum, winner of the Silver Award  in 2017 Prize for Illustration, reveals how she brought London stories to life in her stunning promotional image for this year’s Poster Prize for Illustration exhibition.

Mid-century poster design has always been one of my biggest influences and sources of inspiration, therefore I was delighted when London Transport Museum approached me to illustrate their marketing image for this year’s Poster Prize for Illustration: London Stories exhibition.

I was told that the image would need to be multi-layered and encompass many narratives and stories. The task in hand seemed rather overwhelming at first, where to start? The list of stories that could be included was infinite. Luckily, I also work in a library, the perfect place to begin. I borrowed a pile of books, made lots of lists and began scribbling ideas.

Julia Allum’s promotional image for 2019’s Poster Prize for Illustration: London Stories

I wanted the various elements and stories to be interwoven with one another, and thought pages of an open book would be a way of linking everything together. The design developed organically, the patterns and shapes created from the pages dictated the direction it took. The final image includes about thirty different stories, narratives, myths, landmarks and references to film and literature, plus a parakeet from my award-winning illustration for 2017’s Prize for Illustration: Sounds of the City.

‘Surprise City Sounds’, winner of the Silver Award in 2017’s Prize for Illustration competition

The majority of my illustrations continue to be simple geometric designs, so it was good to push myself out of my comfort zone with this brief for London Transport Museum. Not only has it encouraged me to experiment more and introduce a few more detailed pieces into my portfolio, it has also led directly to new commissions.

Artist Julia Allum.

I’m really looking forward to visiting the upcoming Poster Prize for Illustration exhibition to find out how other artists responded to the London Stories brief, and see their amazing work on display.

Visit Julia’s website to check out her work.

Our new exhibition Poster Prize for Illustration: London Stories, organised in partnership with the AOI, launches on 8 February at our Friday Late. Join us to find out who the winners of this year’s competition are, and immerse yourself in an evening of exciting talks, workshops, and activities to celebrate the many stories of our beautiful city.

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