The journey, it is said, is often as important as the destination. I’m a transport historian, so naturally I agree (and I do enjoy a good diversion): the processes, experiences, pauses, stops and occasional wrong-turns in any journey are crucial in defining where we actually end up.
Deep in London Transport Museum’s archives there are a lot of places where designers, engineers, marketers, operators or technicians paused, noted down their ideas, and then either retreated or took that idea further forward.
These places where people paused are fascinating, because that’s documentary evidence of something that didn’t quite make it in that format, or that style, or in that way. It’s a depiction of something we never saw fulfilled. What might have been is often more interesting than what actually was. The reasons for failure are often more telling than the reasons for success.
A great example of the design process (not necessarily failure, but a different direction that was taken) is on display now in the London Transport Museum Designology exhibition. It’s the “Barman” moquette, where on the wall are examples of London’s Underground moquette that never quite made it into the public realm.
The namesake of this moquette is Christian Barman: as London Transport’s publicity manager he commissioned the first moquette fabrics for London’s Underground in 1936 and it was felt apt to commemorate his impact upon today’s travelling experience. The “Barman” fabric was created in 2010 by textile design studio WallaceSewell, comprising the talents of Emma Sewell and Harriet Wallace-Jones.
Here to enjoy are some of the designers’ pauses, developments and explorations: and of course some of the moquette designs that never quite made it on to the Underground network…
If you, like me, enjoy seeing unbuilt, non-constructed, never-was design, then the Designology exhibition is an ace place to start to understand what could have been, and what we now have.