Poster Parade – I Love London

Summer outings by private bus, Verney L Danvers (1925)

This year London Transport Museum is celebrating the Year of The Bus and to mark the centenary of the First World War the Museum is restoring one of the last surviving B-type buses. At the beginning of the War over 1000 operational B-type London buses were commandeered for transporting troops to and from the Western Front. They were also used as ambulances on the front line and even as a mobile pigeon lofts. Once restored to full working order, our Battle Bus will act as the centrepiece for a programme of commemorative events and displays.

Our latest Poster Parade I Love London features 20 posters specially chosen by staff here at the Museum that demonstrate what they love about living and working in London. Included in the poster parade is Summer outings by private bus by Verney L Danvers (1925).

In order to maximise profits at weekends from the late 1920s up until the early 1960s London transport offered many of their vehicles for private hire at a fee. Often these busses were hired out for leisure to escape the hustle and bustle of the city and venture out into the country.

This delightful poster was designed at a time when London’s population was continuing to grow in the early decades of the 20th century and the city expanded rapidly through suburban development at the outskirts of London and into the counties of Essex, Hertfordshire, Kent, Middlesex and Surrey.

Time to indulge in leisure activities was becoming more widely available, not least day trips to the beautiful London countryside of the Home Counties. In London days out by bus were promoted by the London General Omnibus Company (LGOC) and included private bus hire as illustrated in the poster.

The excursionists are wearing their Sunday best outfits ready to enjoy a delicious picnic in the bucolic setting of a bluebell wood. Country walks were marketed as a healthy antidote to a week spent in an office or factory. Longer distance ‘rambling’ became particularly popular during the interwar years. The shadows on the pathway show that it is a brilliant sunny day and the image communicates blissful tranquillity and leisure, giving no hint of the undercurrents of the famous General Strike which took place the following year.


The London bus companies also laid on transport for the thousands of Londoners who went to the Epsom Derby every year. Buses hired out for use at The Epsom Derby, June 1931 showing people sitting eating at a table on board the top deck of B-type bus.

daydrip derby

The Underground Group also organised many such trips on buses and trains to take children all over London.  The charitable outings, often for underprivileged London children, also generated positive publicity for the transport services.

Children’s outing arranged by Dalston bus garage, here the K-type motor buses have been hired out for an underprivileged children’s outing on 17th of August 1927.

Private hire children

Post written by Chloe Eden Winter Taylor, Assistant Curator

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