Poster of the Week: Where it is warm and bright

Where it is warm and bright, Verney L Danvers, 1924

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As part of the exhibition, the Siemens Poster Vote seeks to find out what your favourite poster is. Is it this one? Let us know by voting now!

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One of the best things about winter celebrations is the abundance of lights, and so it seems fitting to focus this week on a poster that exudes ideas of warmth and illumination – not only in its design but also in it’s title.

A perfect example of ‘soft sell’ advertising from the heyday of the Underground, this evocative image of the City by Verney L Danvers depicts a London street scene at night, thick with winter fog. The bright red Underground symbol – representing a familiar beacon in the gloom – invities the blurred figures into a haven of warmth and brightness.

The poster shows workers heading home in the evening after a day of toil. Many of these people would have been heading off into the suburbs of London which, at the time this poster was designed, were rapidly developing – very much as a result of the expansion of the Underground.

This poster is one of many examples in London Transport Museum’s archive of a lifestyle, or subliminal, approach to promoting travel on the Underground network. Perhaps though, it is more interesting in that it is also highlights the promotion of a brand identity that is now recognised as one of the most enduring symbols in the world.

Written by Wendy Neville, Marketing and Communications Manager

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