Poster of the Week: Where it is warm and bright

Whereitiswarmandbright_blog
Where it is warm and bright, Verney L Danvers, 1924

Vote for your Favourite Poster

As part of the exhibition, the Siemens Poster Vote seeks to find out what your favourite poster is. Is it this one? Let us know by voting now!

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One of the best things about winter celebrations is the abundance of lights, and so it seems fitting to focus this week on a poster that exudes ideas of warmth and illumination – not only in its design but also in it’s title.

A perfect example of ‘soft sell’ advertising from the heyday of the Underground, this evocative image of the City by Verney L Danvers depicts a London street scene at night, thick with winter fog. The bright red Underground symbol – representing a familiar beacon in the gloom – invities the blurred figures into a haven of warmth and brightness.

The poster shows workers heading home in the evening after a day of toil. Many of these people would have been heading off into the suburbs of London which, at the time this poster was designed, were rapidly developing – very much as a result of the expansion of the Underground.

This poster is one of many examples in London Transport Museum’s archive of a lifestyle, or subliminal, approach to promoting travel on the Underground network. Perhaps though, it is more interesting in that it is also highlights the promotion of a brand identity that is now recognised as one of the most enduring symbols in the world.

Written by Wendy Neville, Marketing and Communications Manager

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