Celebrating the Olympics

Have you been to the Olympics yet? Come visit our current Poster Parade display! This display celebrates the London 2012 Olympics and Paralympics by reflecting on the history and tradition of London’s sporting life. There’s some fantastic posters on display, from football and horse riding through to athletics and swimming. Also on display is the one poster commissioned by London Transport during the London 1948 Olympics, also known as the ‘Austerity Olympics’ during the tough economic times after World War II.

Posters have been used since the early 1900s to encourage travel to sporting events and activities. They also assisted in promoting off-peak sales on London’s public transport network, particularly as the popularity of mass spectator sports grew. Special events such as Wimbledon and cup finals bring the additional challenge of transporting thousands of extra passengers. TfL is currently facing one of its biggest challenges – informing and assisting spectators and participants in their experience of the London 2012 Olympics.

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